Privacy Policy

Last updated: September 2026

BLUEPLUM ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website blueplum.online (the "Site") or make a purchase from us.

Please read this Privacy Policy carefully. By using our Site and services, you consent to the collection and use of your information as described below.

1. Information We Collect

We collect personal information from you when you visit our Site, create an account, place an order, subscribe to our newsletter, or interact with us. The types of information we collect include:

1.1 Personal Identification Information

• Contact Information: Full name, email address, phone number, and billing/shipping address.
• Payment Information: Credit/debit card details, PayPal information, and other payment method data (processed securely by our payment partners).
• Account Information: Username, password, and order history associated with your account.

1.2 Automatically Collected Information

• IP Address & Device Information: Your IP address, browser type, operating system, device type, and unique device identifiers.
• Cookies & Tracking Data: Information about your browsing behaviour, including pages viewed, products viewed, search queries, referral URLs, and time spent on our Site. Please see our Cookie Policy below for more details.
• Location Data: General geographic location (e.g., country and city) based on your IP address.

1.3 Information from Third Parties

• We may receive information about you from third-party services, such as social media platforms (e.g., Instagram, Facebook, Pinterest) when you interact with our content or log in through social accounts.
• We may also receive additional information from marketing and analytics partners to improve our services.

2. How We Use Your Information

We use the personal information we collect for the following legitimate business purposes:

• Order Processing & Fulfillment: To process and fulfill your orders, including payment processing, shipping, order confirmation, and delivery updates.
• Customer Service: To respond to your inquiries, provide customer support, process returns and exchanges, and resolve disputes.
• Marketing & Promotions: To send you promotional emails, newsletters, and special offers that may be of interest to you (you may opt out at any time).
• Improving Our Services: To analyze website usage, monitor trends, and improve our products, services, user experience, and website functionality.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to protect our rights and the rights of our customers.
• Security & Fraud Prevention: To detect and prevent fraudulent transactions, unauthorized access, and other malicious activities.

3. Information Sharing & Third Parties

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. However, we share your information with trusted third-party service providers who assist us in operating our business and providing services to you. These include:

• Shopify: Our e-commerce platform provider. Shopify processes your data securely in accordance with their Privacy Policy.
• Payment Processors: We use third-party payment gateways (e.g., Shopify Payments, PayPal, Stripe) to securely process your payment information. We do not store your full payment card details on our servers.
• Shipping & Logistics Partners: We share your name, address, and contact information with our shipping carriers (e.g., DHL, FedEx, USPS, etc.) to deliver your orders.
• Marketing & Analytics Platforms: We use tools such as Klaviyo (email marketing), Meta Pixel (Facebook/Instagram advertising), and Google Analytics (website analytics) to understand customer behaviour and deliver relevant advertisements.
• Customer Service Tools: We may use third-party platforms to manage customer support inquiries and live chat interactions.

All third-party service providers are contractually obligated to protect your data and only process it for the specific purposes outlined in our agreements.

4. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information. These rights include:

• Access: You have the right to request a copy of the personal information we hold about you.
• Correction: You have the right to request that we correct or update any inaccurate or incomplete information.
• Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., for tax or fraud prevention purposes).
• Opt-Out: You have the right to opt out of marketing communications at any time.
• Data Portability: You have the right to request that we transfer your data to another service provider, where technically feasible.
• Restrict Processing: You have the right to request that we restrict the processing of your data in certain circumstances.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies on our Site to enhance your browsing experience, analyze traffic, and deliver personalized content and advertisements.

5.1 What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They help websites recognize your device and remember your preferences and actions over time.

5.2 Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function properly. These enable core functionality such as security, shopping cart, and account login. You cannot opt out of these.
• Performance & Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics).
• Functional Cookies: Allow the Site to remember choices you make (such as your language preference) to provide enhanced, more personalized features.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements to you based on your browsing behaviour (e.g., Meta Pixel, Klaviyo tracking).

5.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Browser Settings: Most browsers allow you to block or delete cookies through their settings. Please note that blocking essential cookies may affect the functionality of our Site.
• Cookie Banner: When you first visit our Site, you will see a cookie consent banner where you can accept or customize your cookie preferences.
• Third-Party Opt-Out: You can opt out of targeted advertising from third-party platforms such as Facebook and Google through their respective ad settings.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Sockets Layer (SSL) encryption for all data transmission.
• Restricted access to personal information on a need-to-know basis.
• Regular security audits and monitoring of our systems.
• Compliance with the Payment Card Industry Data Security Standard (PCI DSS) for payment processing.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specifically:

• Order Data: We retain order information for up to 7 years to comply with tax and accounting obligations.
• Account Data: If you create an account with us, we retain your data until you request deletion or close your account.
• Marketing Data: We retain your data for marketing purposes until you unsubscribe or request deletion.

8. Children's Privacy

Our Site and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

BLUEPLUM is based in the United States. Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. We take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

If we make material changes to this Privacy Policy, we will notify you by email (if we have your contact information) or by posting a prominent notice on our Site before the changes take effect.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

* This Privacy Policy applies to all visitors and customers of BLUEPLUM. By using our Site, you acknowledge that you have read and understand this Privacy Policy.